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SEO
Technical SEO that protects and grows organic revenue.
Shopify SEO is mostly structure: canonicals, collections, redirects, metadata, schema, and internal linking. We fix the technical layer first, then build content around the products that actually convert.
See growth plansIllustrative interface
Delivery coverage
Technical audit: canonicals, indexability, redirects, duplicates
Collection and product metadata at scale
Structured data and internal-linking fixes
Migration SEO preservation and post-launch checks
Direct answer
Shopify SEO starts by making every revenue-driving page crawlable, canonical, descriptive, internally connected, and backed by markup that matches what visitors can see. Only then should a merchant expand content: the useful priority is the collection, product, comparison, or guide most closely tied to qualified demand.
- Baseline
- Record indexable URLs, canonical conflicts, redirect chains, duplicate metadata, structured-data errors, internal-link depth, and Core Web Vitals before changes.
- Release proof
- Validate templates in rendered HTML, test schema, crawl old and new URLs, and annotate the release so later movement has a known date.
- Success measures
- Track valid indexed pages, non-brand impressions, clicks to commercial landing pages, conversion-assisted organic sessions, and regressions by template.
Primary sources used in our technical review
What the work produces
Built for the system behind the storefront.
01
Clean technical base
Indexation, canonical, and redirect issues resolved and monitored.
02
Metadata that ranks
Titles, descriptions, and schema written for the searches merchants win.
03
Content plan
A short list of pages worth building, tied to products with margin.
Next move