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Route 03 · Replatforming
A migration should preserve what works, resolve what does not, and give your team a more capable place to grow from.
Departing
Legacy platform
Carrying: catalog data, customers, orders, URLs, SEO equity, subscriptions, integrations.
Arriving
Shopify
Arrival checks: data validated, critical flows tested, launch plan rehearsed.
For $1M–$50M GMV merchants moving from Magento, WooCommerce, BigCommerce, or custom commerce — teams worried about SEO, redirects, data integrity, subscriptions, and launch risk.
The route
DISCOVER
Inventory the data, integrations, content, and customer journeys that make your current store work.
DESIGN
Create a Shopify architecture that improves operations rather than simply recreating old constraints.
TRANSITION
Validate data, critical flows, and the release plan so the move has a considered landing.
Where are you moving from?
Attribute sets to metafields, extension replacement, and the end of upgrade projects.
Plugin-to-app mapping, the blog decision, and permalinks preserved with redirects.
Close data models, careful category redirects, and an ecosystem-fit decision made honestly.
Moving from a custom or legacy platform? The same blueprint applies — tell us what you run.
The question every migration starts with
Not if the move is mapped. Search engines follow redirects, not nostalgia — SEO survives a replatform when every URL that earned authority hands it to its successor.
Export every indexed URL from the current site, sorted by organic traffic, so nothing valuable is invisible on moving day.
Old category, product, and content URL patterns are mapped to their Shopify equivalents; one rule covers a thousand pages.
Permanent redirects pass authority to the new URLs; the pages earning backlinks get checked by hand.
Redirect samples, sitemaps, canonicals, and structured data are re-checked once live — before traffic reports can drift.
From the reference room
The full migration readiness checklist
Cargo manifest
Source platform audit, data map, URL/SEO strategy, app replacement plan, and cutover sequence.
Theme, catalog, navigation, integrations, tracking, content, and operational workflows prepared for launch.
Pre-launch validation, redirect checks, order-flow testing, analytics verification, and post-launch support.
Final call
Use the move to simplify the stack, sharpen the experience, and set up the next phase of commerce.