Migration readiness checklist

Know exactly what has to arrive on the other side.

• Export counts for products, variants, collections, customers, orders, and gift cards — and decide how much order history actually needs to move.
• List every metafield or custom attribute your theme, feeds, or apps read.
• Identify data that lives only in apps (reviews, subscriptions, loyalty points) and confirm each has an export or migration path.
• Decide the system of record for inventory during the cutover window.

Rankings transfer through redirects, not hope.

• Crawl the current site and export every indexed URL, sorted by organic traffic.
• Map old URL patterns to Shopify equivalents (collections, products, pages, blog) and plan 301 redirects for everything that changes.
• List the pages earning backlinks so their redirects are checked by hand.
• Plan how sitemaps, canonicals, and structured data will be verified after launch.

• Decide how customer accounts move — passwords never transfer between platforms, so plan the activation or invite flow.
• Check which customer tags, segments, and marketing consents must survive the move.
• If subscriptions exist: confirm how active contracts, payment tokens, and renewal dates migrate with the new subscription app.

• List every system that reads or writes store data: ERP, 3PL, email, ads, accounting, support.
• For each, name the replacement app or integration on Shopify and who owns reconnecting it.
• Confirm tax, shipping, and payment configurations are rebuilt — not assumed.

The cutover succeeds in rehearsal before it succeeds in production.

• Test orders end-to-end on the new store: full price, discounted, taxed, international.
• Verify redirects with a sample of the top-traffic URL list, on mobile and desktop.
• Confirm analytics and conversion tracking fire once — and only once — per event.
• Write the launch-day sequence with a named owner and a rollback plan.