CRO and store-health checklist

• Check Core Web Vitals on your top templates (home, collection, product, cart) — on a mid-range phone, not your laptop.
• Audit installed apps: remove or defer any that load scripts on pages they do nothing for.
• Compress and correctly size hero and collection imagery.

Most of your revenue walks this path with one thumb.

• Walk from ad or search result to purchase on a real phone; note every hesitation.
• Check tap targets, sticky add-to-cart, and variant selection on small screens.
• Confirm forms use the right keyboards and autocomplete attributes.

• Every product answers: what is it, who is it for, why yours, what if it does not fit or work?
• Shipping cost and delivery expectations are visible before checkout.
• Reviews, guarantees, and policies are current and consistent with your terms.

• Search your own store for your ten best sellers — misspelled. Fix what returns nothing.
• Check collection sort order puts in-stock, high-converting products first.
• Confirm out-of-stock items either hide, back-order clearly, or capture email.

• Count the steps and fields from cart to paid — remove anything not earning its place.
• Verify discount logic: stacked codes, automatic discounts, and edge cases.
• Test express payment options actually appear for the customers who have them.

Decisions are only as good as the data underneath them.

• Fire a test purchase and confirm each analytics destination records exactly one conversion.
• Check consent mode is not silently dropping the traffic you optimize against.
• Reconcile platform revenue against analytics revenue for one week; investigate gaps over a few percent.